More Tips for Discouraging Shoplifting
justinm | Feb 15, 2010 | Comments 0
Shoplifting is an unfortunate reality for any retail business owner, so it’s essential that you know how to take steps to prevent its occurrence.
Encourage staff visibility – encourage your staff to great each customer, and to ask them whether they need help looking for something. Regular customers will enjoy the attention, and shoplifters will be deterred by the personal attention.
Install security measures – keep valuable items in locked cabinets, and ensure that you have security cameras fitted in doorways, near the register, and near areas that have low visibility to staff. These can help both deter and identify shoplifters.
Advertise your security measures – put up signs and decals letting customers know that the shop is protected by video surveillance. If shoplifters know they’re being watched, they’ll be less likely to commit an offence.
Keep an eye on your merchandise – organize your merchandise so that it’s easily visible to your shop assistants, and limit the number of items customers can take into changing rooms. Always have a staff member attending to customers in the changing rooms, as this helps decrease the likelihood that items will be stolen.
Use bright lighting – shoplifters will be discouraged by an environment that is bright and welcoming, as this means they’re more likely to be seen and noticed.
Keep these tips in mind, and with luck you’ll be able to reduce incidences of shoplifting at your small business.
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